One Take Video Creation
2023
Role
Art Director,
Lead Designer
Vimeo Brand Team
Discipline
Art Direction
Campaign Design
Product UI Design
Art Director,
Lead Designer
Vimeo Brand Team
Discipline
Art Direction
Campaign Design
Product UI Design
Campaign concept, design, and art direction for Vimeo’s One Take Video Creation. The campaign was designed to position Vimeo as the go-to platform for marketers and small business owners using video to grow their business.
Campaign
Overview
Referencing wildlife documentaries, our “observing the marketer in the wild” visual concept took marketers out of their typical office workspace and into unexpected settings in nature. We worked with photographer David Brandon Geeting to bring this vision to life using scenic backdrops and playful props.
Credits
Creative Direction
Gabe Towles
Design
Storey Pearson
Eric Lau
Gabe Towles
Design
Storey Pearson
Eric Lau
Copywriting
Katie Knecht
Reagan Murphy
Production
Meagan Wood
Eden Shulruff
Patrick Robinson
Katie Knecht
Reagan Murphy
Production
Meagan Wood
Eden Shulruff
Patrick Robinson
Photography
David Brandon Geeting
Set Design
Megan Nishiyama
David Brandon Geeting
Set Design
Megan Nishiyama
