GENERATION
VIMEO

Campaign design, custom landing page, and digital assets for Generation Vimeo, a brand campaign celebrating the 15 year-anniversary of Vimeo Staff Picks and its independent film community.

ROLE
Lead Designer
Vimeo Brand & Creative Team

TYPE
Campaign Design, Web Design,
Identity, Digital

CAMPAIGN
VISUALS

To launch the campaign, we developed a complete visual identity and digital asset suite across social, web, and email – featuring a custom typographic lockup, a bespoke Staff Pick Badge, and a set of 3D glass icons.

INTERACTIVE
WEB EXPERIENCE

We designed and built a dedicated landing page to serve as the campaign's digital hub. Custom interactive modules include a a timeline-style video montage and filmmaker testimonials, allowing users to explore video content across the 15-year archive.

STAFF PICK
MIXTAPES

To build community engagement, we created Vimeo Staff Pick Mixtapes: a video series where we invite 15 filmmakers from the program to create video "playlists" of their favorite Staff Pick films using Vimeo’s interactive video feature.

Users can click directly into the video to explore different pathpoints and watch the selected films - creating an interactive video experience within a Vimeo video.

Sindha Agha's Staff Pick Mixtape

Interactive Menu

Interactive Overlay

Campaign Film

CREDITS

CAMPAIGN MARKETING   Maya Sykes
CREATIVE DIRECTION    Dan Brooks, Gabe Towles
DESIGN    Storey Pearson, Eric Lau
WEB DEVELOPMENT    Benji Trosch
COPYWRITING    Will Bareford
PRODUCTION    Aubrey Page, Patrick Robinson, Meagan Wood
MOTION    Alex Ohonovskyi
POST PRODUCTION    Even/Odd
STAFF PICKS FILM CURATION    Ina Pira, Meghan Oretsky

AWARDS

2024 Webby Winner
Advertising, Media & PR
B2B Category