Get in touch!
hello@vickychau.net
VIMEO FOR
CREATIVE PROS
Design and art direction for Vimeo’s pre-roll ads, created to re-engage creative professionals and agency teams with Vimeo's video tools.
Running across Meta and YouTube – Vimeo’s longtime competitor – the campaign showcased core platform features like large file sharing, seamless version history, and their iconic ad-free player.
ROLE
Lead Designer
Vimeo Brand & Creative Team
TYPE
Digital Design,
Motion Design
PRODUCT
STORYTELLING
To highlight the product's ease of use, we streamlined Vimeo's UI expressions and paired them with cheeky, playful copy that stays true to the brand's distinct voice.
CREDITS
CREATIVE DIRECTION Gabe Towles
DESIGN Eric Lau
COPYWRITING Reagan Murphy
MOTION Alex Ohonovskyi
MORE WORK
Vimeo Best of the YearDesign and art direction for Vimeo’s “Best of the Year” campaign
announcing 30 winners with the best short films of 2025.
View project →
announcing 30 winners with the best short films of 2025.
View project →
REFRAMEEvent branding for Vimeo’s first ever user conference
on video innovation in New York City.
View project →
on video innovation in New York City.
View project →
Generation VimeoDesign for Generation Vimeo, a Webby-winning campaign
celebrating the 15 year-anniversary of Vimeo Staff Picks.
View project →
celebrating the 15 year-anniversary of Vimeo Staff Picks.
View project →
One Take VideoDesign and art direction for Vimeo’s
product campaign designed to help small businesses grow with video.
View project →
product campaign designed to help small businesses grow with video.
View project →
Imogene SerifA serif typeface inspired by Old Style
and Antiqua type with calligraphic strokes.
View project →
and Antiqua type with calligraphic strokes.
View project →
© 2026 Vicky Chau