IMOGENE
SERIF

Imogene is a serif typeface inspired by classic Old Style and Antiqua type. Drawn delicately with soft serifs and a modest x-height, Imogene brings warmth and elegance to both display and text formats.

ROLE
Type Designer

TYPE
Type Design

vicky-chau-imogene-serif-case-study-01
vicky-chau-imogene-serif-case-study-02
vicky-chau-cymbeline-serif-case-study-05
vicky-chau-cymbeline-serif-case-study-06

GLYPHS SET
OVERVIEW

Traditional calligraphic strokes inform each letterform, with angled entry strokes, a tilted "e", and a 45° "o" axis mimicking the natural angle of a handwritten pen.

The uppercase alphabet honors classical Roman proportions, where different character widths create dynamic rhythm. Standing tall and wide, the capitals tower confidently over their lowercase letters.

vicky-chau-imogene-serif-case-study-03
vicky-chau-cymbeline-serif-case-study-2026-uppercase-glyphs

Uppercase glyphs

vicky-chau-cymbeline-serif-case-study-2026-lowercase-glyphs

Lowercase glyphs

EAST OF EDEN
105px
1.1
0em
A novel by John Steinbeck The Centennial Edition
63px
1
-0.02em

MORE WORK

Vimeo Best of the YearDesign and art direction for Vimeo’s “Best of the Year” campaign
announcing 30 winners with the best short films of 2025.

View project →
Vimeo for Creative ProsDesign for Vimeo’s product ads showcasing video tools
made for creative agencies and professionals.

View project →
REFRAMEEvent branding for Vimeo’s first ever user conference
on video innovation in New York City.

View project →
Generation VimeoDesign for Generation Vimeo, a Webby-winning campaign
celebrating the 15 year-anniversary of Vimeo Staff Picks.

View project →
One Take VideoDesign and art direction for Vimeo’s
product campaign designed to help small businesses grow with video.

View project →

© 2026 Vicky Chau