VIMEO BEST
OF THE YEAR

Digital design and social activations for Vimeo’s annual Best of the Year campaign announcing over 30 standout short films and breakout creators of 2025.

ROLE
Art Director, Designer
Vimeo Brand & Creative Team

TYPE
Art Direction, Campaign Design,
Digital, Social

CUSTOM
BADGES

We commissioned Staff Pick creator and animator Danski Tang to reimagine the iconic Staff Pick badge in 3 categories: Best Videos of the Year, Best Branded Videos, and Breakout Creators.

CREDITS

CREATIVE DIRECTION Bia Castro
ART DIRECTION / DESIGN Eden Shats
PRODUCTION Aubrey Page
VIDEO EDITING Hugo Faraco
COPYWRITING Nolan Ether, Cooper Savage
SOCIAL Heidi Jackman, Sarah Vella-Labrador
MOTION Diego
STAFF PICKS FILM CURATION Beau Farrell, Megan Costello,
Meghan Oretsky, Ina Pira

MORE WORK

Vimeo for Creative ProsDesign for Vimeo’s product ads showcasing video tools
made for creative agencies and professionals.

View project →

REFRAMEEvent branding for Vimeo’s first ever user conference
on video innovation in New York City.

View project →

Generation VimeoDesign for Generation Vimeo, a Webby-winning campaign
celebrating the 15 year-anniversary of Vimeo Staff Picks.

View project →

One Take VideoDesign and art direction for Vimeo’s
product campaign designed to help small businesses grow with video.

View project →

Imogene SerifA serif typeface inspired by Old Style
and Antiqua type with calligraphic strokes.

View project →

VIMEO BESTOF THE YEAR

CUSTOMBADGES

CREDITS

VIMEO BEST
OF THE YEAR

CUSTOM
BADGES