ONE TAKE VIDEO
Concept, design, and art direction for Vimeo’s One Take Video campaign, built to position Vimeo as the go-to platform for marketers and small business owners using video to grow their business.
ROLE
Art Director, Lead Designer
Vimeo Brand & Creative Team
TYPE
Art Direction, Campaign
Design, Digital
CAMPAIGN
OVERVIEW
Drawing inspiration from wildlife documentaries, our “observing the marketer in the wild” visual concept moved marketers out of their typical office setups and into unexpected settings in nature. We collaborated with photographer David Brandon Geeting to bring this vision to life using scenic backdrops and playful prop styling.
Vimeo Marketing Page
Performance Ads
CREDITS
CREATIVE DIRECTION Gabe Towles
DESIGN Storey Pearson, Eric Lau
COPYWRITING Katie Knecht, Reagan Murphy
PRODUCTION Patrick Robinson, Eden Shulruff, Meagan Wood
PHOTOGRAPHY David Brandon Geeting
SET DESIGN Megan Nishiyama
MORE WORK
announcing 30 winners with the best short films of 2025.
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made for creative agencies and professionals.
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on video innovation in New York City.
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celebrating the 15 year-anniversary of Vimeo Staff Picks.
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and Antiqua type with calligraphic strokes.
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© 2026 Vicky Chau