VIMEO
REFRAME
Event branding, signage, and animated graphics for Vimeo’s first ever user conference on video innovation in New York City.
ROLE
Lead Designer
Vimeo Brand Team
TYPE
Branding, Event Design,
Motion Design
MOTION AND
VISUAL IDENTIY
Together with Uncommon, we introduced a fresh design system for Vimeo REFRAME, reimagining traditional TV broadcast color bars as dynamic, animated gradients that adapt across digital resolutions.
We built a flexible motion GFX package that could scale from small print invitations and attendee badges to large venue LED walls, title slates, and stage backdrops.
Countdown Timer
Staff Merch T-Shirts
Event Badges
OOH Posters
CREDITS
EVENTS Maya Sykes, Emily Lovett
CREATIVE DIRECTION Dan Brooks, Gabe Towles
DESIGN Eric Lau, Guillaume
COPYWRITING Reagan Murphy, Cooper Savage
MOTION Alex Ohonovskyi
PRODUCTION Meagan Wood, Leif Huron
IDENTITY DESIGN Uncommon
SPATIAL PRODUCTION Cramer
PHOTOGRAPHY Caroline Tompkins
MORE WORK
announcing 30 winners with the best short films of 2025.
View project →
made for creative agencies and professionals.
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celebrating the 15 year-anniversary of Vimeo Staff Picks.
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product campaign designed to help small businesses grow with video.
View project →
and Antiqua type with calligraphic strokes.
View project →
© 2026 Vicky Chau